Marketing research : a structure for decision making /
Brown, F. E.
Marketing research : a structure for decision making / F. E. Brown - Reading, Massachusetts : Addision-Wesley Publishing Company, c1980 - xxii, 628 pages : illustrations ; 24 cm.
Includes index.
Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development.
Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter.
201002051
MARKETING
HF 5415.2 .B76 1980
Marketing research : a structure for decision making / F. E. Brown - Reading, Massachusetts : Addision-Wesley Publishing Company, c1980 - xxii, 628 pages : illustrations ; 24 cm.
Includes index.
Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development.
Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter.
201002051
MARKETING
HF 5415.2 .B76 1980