Conferences and conventions : a global industry /

Rogers, Tony

Conferences and conventions : a global industry / Tony Rogers - Second edition - Amsterdam : Elsevier Science, c2008 - xix, 400 pages : illustrations ; 26 cm

Includes bibliographical references and index.

1. A Global Industry -- 2. The Structure of the Conference Industry -- 3. Winning Conference Business: 1 -- 4. Winning Conference Business: 2 -- 5. Planning and Staging Successful Conferences: An Organiser's Perspective -- 6. Conference Management: A Venue Perspective -- 7. The Economic, Social and Environmental Impacts of Conferences and Conventions -- 8. Developing the Industry's Workforce: Creating a Profession -- 9. Leading Industry Organisations -- 10. The Future: Trends, Challenges and Opportunities.

Conferences and conventions : a global industry second edition is illustrated with examples from around the world including the United Kingdom, Canada, Australia, Cyprus, India, Korea, USA, and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test theirs knowledge and think about the issues raised, accompanied by practical assignments.

9780750685443


CONGRESSES AND CONVENTIONS -- ECONOMIC ASPECTS

AS 6 .R64 2008