Principles and ethics of tour guiding /

Cruz, Zenaida Lansangan

Principles and ethics of tour guiding / Zenaida Lansangan-Cruz - UPDATED EDITION. - Quezon City, Philippines : Rex Book Store, c2008 - vii, 164 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

Chapter I : The meaning and classification of tour guide -- Chapter II : The History of tour guiding -- Chapter III : The Traveler -- Chapter IV : Various roles of the tour guides -- Chapter V : The Importance of education in guiding -- Chapter VI : Qualities of an ideal tour guide -- Chapter VII : Speaking skills of tour guides -- Chapter VIII : Conducting tours -- Chapter IX : The Guiding business -- Chapter X : Professional ethics in guiding -- Chapter XI : Guiding travelers with disabilities -- Chapter XII : Major trends in the twenty-first century.

The main purpose of the new edition of principles and ethics of tour guiding is to equip students with a comprehensive knowledge about techniques and best practices in guiding and escorting travelers locally and abroad.

9789712351006


TOURIST TRADE

G 155.A1 .C78 2008