Stirring it up : how to make money and save the world /

Hirshberg, Gary

Stirring it up : how to make money and save the world / Gary Hirshberg. - New York : Hyperion, c2008 - xx, 204 pages ; 24 cm.

Includes index.

Natural profits -- Mission control -- From Co2 toward CoNO -- Hands across the aisle -- The Delicious revolution -- No such place as away -- Nurturing those who nurture the Earth -- Future perfect

00-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description. Hirshberg describes how he built a successful

9781401303440


SUCCESS IN BUSINESS

HF 5386 .H57 2008