Managerial economics business strategy /

Baye, Michael R.

Managerial economics business strategy / Michael R. Baye and Jeff Prince - Unites States of America : McGraw Hill Education, c2018 - iv, 311 pages ; 28 cm.

Includes bibliographical references.

1. The fundamentals of Managerial economics -- 2. Market Forces: Demand and Supply -- 3. Quantitative Demand and Supply -- 4. The theory of individual behavior -- 5. The production process and costs -- 6. Managing in competitive, Monopolistic and Monopolistically Competitive Markets -- 7. Basic Oligopoly -- 8. Pricing strategies for firms with market power -- 9. A manager's guide to government in the marketplace.

The primary focus of this book is on the second word in managerial economics.

9781307309379


STRATEGIC PLANNING

HD 30.22 .B39 2018