Social media : how to engage, share, and connect /
Luttrell, Regina
Social media : how to engage, share, and connect / Regina Luttrell - Third Edition. - Lanham, Maryland : Rowman & Littlefield, c2019 - 228 pages ; 26 cm.
Includes index.
List of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media.
Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.
9781538110799
HM 742 .L88 2019
Social media : how to engage, share, and connect / Regina Luttrell - Third Edition. - Lanham, Maryland : Rowman & Littlefield, c2019 - 228 pages ; 26 cm.
Includes index.
List of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media.
Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.
9781538110799
HM 742 .L88 2019