Visual communication for architects and designers : constructing the persuasive presentation /
Fletcher, Margaret
Visual communication for architects and designers : constructing the persuasive presentation / Margaret Fletcher - New York : Taylor & Francis Group, | Routledge, c2021 - ix, 285 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
01. Communication, Representation And Presentation -- Defining and Integrating the Systems -- What is Communication Design? -- What is Representation Design? -- What is Presentation Design? -- How to Develop Your Visual, Verbal and Written Argument: Integrating Communication, Representation and Presentation Design -- When to Start Designing the Presentation -- The Design Narratives -- Design Narratives for Presentations -- Presentation Narrative: Goals and Purpose -- Visual Narrative: Goals and Purpose Project Narrative: Goals and Purpose -- 02. Constructing A Visual Argument -- Developing the Project Narrative -- Finding Gaps in the Project Narrative -- Order of the Project Narrative -- Primary Images and Support Images -- Begin Constructing Your Presentation -- Systems of Visual Structure and Visual Organization -- Grid and Alignment Systems -- Designing the Layout: Active Area and Margins -- Visual Relationship Between: Objects on a page -- Basics of Graphic Design as Related to Presentations -- Visual Order and Visual Hierarchy Typography -- Graphic Punctuation -- Presentation Conventions for Architecture -- Symbols and Conventions -- Labeling Systems -- Visual Legibility of Presentation Drawings -- Image Quality Issues -- 03. Presentation Design -- Designing the Presentation Narrative -- Building a Complex Argument -- In-Person Reviews versus Blind Reviews -- Printed Boards versus Digital Slide Decks -- Designing Boards -- Strategies for Board Organization -- Common Board Challenges -- Setup and Submission -- Text in Your Presentation: Content and Visual Goals -- Three Levels of Reading of a Presentation -- What it Says: The Value of Words -- How it Looks: The Graphic Presence of Text in Your Presentation -- Content and Visual Goals of Text in Your Presentation -- Strategies for Different Presentation Types -- In-Person Presentations -- Competitions and Blind -- Review Presentations -- Digital Presentations -- 04. Presenting Yourself Professionally -- Cover Letters and Correspondence, Resumes and Portfolios -- Cover Letters and Correspondence -- Resume Recommendations -- Portfolio Design Actions -- 05. Drawing For Impact -- Case Study Examples
"Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges."
9780367134631
COMMUNICATION IN ARCHITECTURAL DESIGN
NA 2750 .F54 2021
Visual communication for architects and designers : constructing the persuasive presentation / Margaret Fletcher - New York : Taylor & Francis Group, | Routledge, c2021 - ix, 285 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
01. Communication, Representation And Presentation -- Defining and Integrating the Systems -- What is Communication Design? -- What is Representation Design? -- What is Presentation Design? -- How to Develop Your Visual, Verbal and Written Argument: Integrating Communication, Representation and Presentation Design -- When to Start Designing the Presentation -- The Design Narratives -- Design Narratives for Presentations -- Presentation Narrative: Goals and Purpose -- Visual Narrative: Goals and Purpose Project Narrative: Goals and Purpose -- 02. Constructing A Visual Argument -- Developing the Project Narrative -- Finding Gaps in the Project Narrative -- Order of the Project Narrative -- Primary Images and Support Images -- Begin Constructing Your Presentation -- Systems of Visual Structure and Visual Organization -- Grid and Alignment Systems -- Designing the Layout: Active Area and Margins -- Visual Relationship Between: Objects on a page -- Basics of Graphic Design as Related to Presentations -- Visual Order and Visual Hierarchy Typography -- Graphic Punctuation -- Presentation Conventions for Architecture -- Symbols and Conventions -- Labeling Systems -- Visual Legibility of Presentation Drawings -- Image Quality Issues -- 03. Presentation Design -- Designing the Presentation Narrative -- Building a Complex Argument -- In-Person Reviews versus Blind Reviews -- Printed Boards versus Digital Slide Decks -- Designing Boards -- Strategies for Board Organization -- Common Board Challenges -- Setup and Submission -- Text in Your Presentation: Content and Visual Goals -- Three Levels of Reading of a Presentation -- What it Says: The Value of Words -- How it Looks: The Graphic Presence of Text in Your Presentation -- Content and Visual Goals of Text in Your Presentation -- Strategies for Different Presentation Types -- In-Person Presentations -- Competitions and Blind -- Review Presentations -- Digital Presentations -- 04. Presenting Yourself Professionally -- Cover Letters and Correspondence, Resumes and Portfolios -- Cover Letters and Correspondence -- Resume Recommendations -- Portfolio Design Actions -- 05. Drawing For Impact -- Case Study Examples
"Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges."
9780367134631
COMMUNICATION IN ARCHITECTURAL DESIGN
NA 2750 .F54 2021