The Manager's complete guide to speech writing /
Kaplan, Burton, 1935-
The Manager's complete guide to speech writing / Burton Kaplan - New York : The Free Press, c1988 - xviii, 174 pages ; 23 cm.
Includes index.
Book 1. Strategic Story -- Book 2. Strategic Procedure -- Book 3. A Portfolio of Speeches .
Identifies common speech writing mistakes, discusses objective, voice, purpose, and organization, and shares a selection of sample speeches .A practical guide to the planning, writing and editing of effective speeches, whether for sales meetings, award ceremonies, civic functions or press conferences. The text contains a portfolio of 15 model speeches which can be used as examples of the most common speechmaking techniques.
29169518
SPEECH WRITING
PN 4142 .K36 1988
The Manager's complete guide to speech writing / Burton Kaplan - New York : The Free Press, c1988 - xviii, 174 pages ; 23 cm.
Includes index.
Book 1. Strategic Story -- Book 2. Strategic Procedure -- Book 3. A Portfolio of Speeches .
Identifies common speech writing mistakes, discusses objective, voice, purpose, and organization, and shares a selection of sample speeches .A practical guide to the planning, writing and editing of effective speeches, whether for sales meetings, award ceremonies, civic functions or press conferences. The text contains a portfolio of 15 model speeches which can be used as examples of the most common speechmaking techniques.
29169518
SPEECH WRITING
PN 4142 .K36 1988