Entrepreneurship : principles and practices (a modular approach) /

Azarcon, Ernie Roy S.

Entrepreneurship : principles and practices (a modular approach) / Ernie Roy S. Azarcon [and thirteen others]. - Baguio City : Valencia Educational Supply, c2005 - 339 pages ; 21 cm.

MODULE 1. Entrepreneurship and the economy -- 2. The Entrepreneur -- 3. Basic Skills of an entrepreneur: ideation, Creativity and Innovation -- 4. Routes to entrepreneurship -- 5. Some small & medium enterprise programs & laws in the Philippines -- 6. Departments, Agencies & Bureaus involved in assisting small & medium Enterprise development -- 7. Legal forms and characteristics of business organizations -- 8. General requirements in putting up a business -- 9. Environmental scanning & Business opportunity identification -- 10. the Business plan -- 11. Fundamentals of Marketing -- 12. Production Planning & Layout -- 13. Organization & Management -- 14. Basic Business economics -- 15. Basic Finance.

It is a book primarily designed to answer the challenge of presenting the course Entrepreneurship in a book matches the contents of the basic syllabi of the course.

9789719272625


ENTREPRENEURSHIP

HB 615 .A92 2005