The business communication casebook : a Notre Dame collection /
O'Rourke, James S.
The business communication casebook : a Notre Dame collection / James S. O'Rourke - Australia : Thomson Learning Asia, c2002 - xvi, 302 pages ; 28 cm
Includes bibliographical references.
Brand image and identity -- Diversity and corporate culture -- The internet and e-technology -- Protecting the environment -- Crisis management -- Financial services -- Community relations -- International corporate issues
324147953
ISSUES MANAGEMENT -- CASE STUDIES
HD 59.5 .O76 2002
The business communication casebook : a Notre Dame collection / James S. O'Rourke - Australia : Thomson Learning Asia, c2002 - xvi, 302 pages ; 28 cm
Includes bibliographical references.
Brand image and identity -- Diversity and corporate culture -- The internet and e-technology -- Protecting the environment -- Crisis management -- Financial services -- Community relations -- International corporate issues
324147953
ISSUES MANAGEMENT -- CASE STUDIES
HD 59.5 .O76 2002