Research methods for business : a skill-building approach /
Sekaran, Uma
Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie - Seventh edition - United Kingdom : Wiley, c2016 - xxiii, 420 pages : illustrations ; 25 cm
Includes bibliographical references.
1. Introduction to research -- 2. The Scientific approach and alternative approaches to investigation -- 3. Defining and refining the problem -- 4. The Critical literature review -- 5. Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Interviews -- 8. Data collection methods : observation -- 9. Administering questionnaires -- 10. Experimental designs -- 11. Measurement of variables : operational definition -- 12. Measurement : scaling, reliability and validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis : hypothesis testing -- 16. Qualitative data analysis -- 17. The Research report
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes.
9781119165552
INDUSTRIAL MANAGEMENT -- RESEARCH
HD 30.4 .S43 2016
Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie - Seventh edition - United Kingdom : Wiley, c2016 - xxiii, 420 pages : illustrations ; 25 cm
Includes bibliographical references.
1. Introduction to research -- 2. The Scientific approach and alternative approaches to investigation -- 3. Defining and refining the problem -- 4. The Critical literature review -- 5. Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Interviews -- 8. Data collection methods : observation -- 9. Administering questionnaires -- 10. Experimental designs -- 11. Measurement of variables : operational definition -- 12. Measurement : scaling, reliability and validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis : hypothesis testing -- 16. Qualitative data analysis -- 17. The Research report
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes.
9781119165552
INDUSTRIAL MANAGEMENT -- RESEARCH
HD 30.4 .S43 2016