Sport and the media : managing the nexus /
Nicholson, Matthew.
Sport and the media : managing the nexus / Matthew Nicholson, Anthony Kerr, and Merryn Sherwood - Second edition - London, United Kingdom : Routledge, c2015 - viii, 303 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Part 1 : Sport media foundations -- Part 2 : Sport media landscapes -- Part 3 : Sport media professionals -- Part 4 : Sport media strategies
Sport and the media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
9780415839822
MASS MEDIA AND SPORTS
GV 742 .N54 2015
Sport and the media : managing the nexus / Matthew Nicholson, Anthony Kerr, and Merryn Sherwood - Second edition - London, United Kingdom : Routledge, c2015 - viii, 303 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Part 1 : Sport media foundations -- Part 2 : Sport media landscapes -- Part 3 : Sport media professionals -- Part 4 : Sport media strategies
Sport and the media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
9780415839822
MASS MEDIA AND SPORTS
GV 742 .N54 2015