Grasping the power of narratives /
Tiquia, Ma. Lourdes N.
Grasping the power of narratives / Ma. Lourdes N. Tiquia - Pasig City, Philippines : Publicus Asia, Inc., c2016 - 170 pages ; 22 cm.
Includes bibliographical references.
A View of the forest -- Quasi- The new baseline -- Communication frame -- Framing your opponent -- Pol ads are not commercial ads -- Not all ads can make you win -- Data and analytics -- Social media, social proof, digital out-of-home and non-digital out-of-home.
GRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service.
9789719282440
POLITICS
JQ 1431 .T57 2016
Grasping the power of narratives / Ma. Lourdes N. Tiquia - Pasig City, Philippines : Publicus Asia, Inc., c2016 - 170 pages ; 22 cm.
Includes bibliographical references.
A View of the forest -- Quasi- The new baseline -- Communication frame -- Framing your opponent -- Pol ads are not commercial ads -- Not all ads can make you win -- Data and analytics -- Social media, social proof, digital out-of-home and non-digital out-of-home.
GRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service.
9789719282440
POLITICS
JQ 1431 .T57 2016