Advertising /

Gomez, Julita R.

Advertising / Julita R. Gomez - Mandaluyong City, Philippines : National Book Store, c1986 - ix, 206 pages : illustrations ; 23 cm.

The book emphasizes the creative and imaginative skills needed in the preparation and planning of advertising and sales promotion.

971083097X

HF 5821 .G66 1986