Tourism Management /
Weaver, David
Tourism Management / David Weaver and Laura Lawton - FIFTH EDITION. - Milton : Wiley, c2014 - xiii, 430 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Ch. 1 Introduction to tourism management -- Ch. 2 The tourism system -- Ch. 3 The evolution and growth of tourism -- Ch. 4 Destinations -- Ch. 5 The tourism product -- Ch. 6 Tourist markets -- Ch. 7 Tourism marketing -- Ch. 8 Economic impacts of tourism -- Ch. 9 Sociocultural and environmental impacts of tourism -- Ch. 10 Destination development -- Ch. 11 Sustainable tourism -- Ch. 12 Tourism research.
Tourism Management, 5th Edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force. This new 5th Edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers. Special features in each chapter also continue to highlight how innovative technologies can be utilised in the interests of resilient and sustainable tourism. Social media, for example, has attained a degree of importance as a democratic marketing vehicle that could not have been foreseen even a few short years ago.
9781118644812
TOURISM -- AUSTRALIA -- MARKETING
G 155.A1 .W43 2014
Tourism Management / David Weaver and Laura Lawton - FIFTH EDITION. - Milton : Wiley, c2014 - xiii, 430 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Ch. 1 Introduction to tourism management -- Ch. 2 The tourism system -- Ch. 3 The evolution and growth of tourism -- Ch. 4 Destinations -- Ch. 5 The tourism product -- Ch. 6 Tourist markets -- Ch. 7 Tourism marketing -- Ch. 8 Economic impacts of tourism -- Ch. 9 Sociocultural and environmental impacts of tourism -- Ch. 10 Destination development -- Ch. 11 Sustainable tourism -- Ch. 12 Tourism research.
Tourism Management, 5th Edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force. This new 5th Edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers. Special features in each chapter also continue to highlight how innovative technologies can be utilised in the interests of resilient and sustainable tourism. Social media, for example, has attained a degree of importance as a democratic marketing vehicle that could not have been foreseen even a few short years ago.
9781118644812
TOURISM -- AUSTRALIA -- MARKETING
G 155.A1 .W43 2014