Sport facility and event management /
Aicher, Thomas J.
Sport facility and event management / Thomas J. Aicher, Amanda L. Paule-Koba and Brianna L. Newland - Burlington, MA : Jone and Bartlett Learning, c2016 - xxxiii, 343 pages : color illustrations ; 23 cm.
Includes bibliographical references and index.
Chapter 1. Introduction and History -- Chapter 2. Management Theory -- Chapter 3. Facility Design and Construction -- Chapter 4. Finance and Budgeting -- Chapter 5. Bidding and Planning for Different Events -- Chapter 6. Designing the Event Experience -- Chapter 7. Project Management and Event Implementations -- Chapter 8. Marketing the Facility and Events -- Chapter 9. Consumer Behavior -- Chapter 10. Sponsorship -- Chapter 11. Traditional Revenue Generation in Sport and Recreation -- Chapter 12. Consumer Service -- Chapter 13. Risk Management --Chapter 14. Measurement and Evaluation -- Chapter 15. Sustainability and Legacy.
The book focuses on the major components of both facility and event management planning, financing, marketing, implementation, and evaluation. It integrates theoretical foundations with real world practicality and application to provide the reader with a strong foundation in facility and event management. The authors focus on a range of facilities and events to demonstrate the diversity of the industry, which encompasses recreation, leisure, health and fitness, in addition to the more commonly discussed sport facilities and events.
9781284034790
SPORTS FACILITIES -- MANAGEMENT
GV 401 .A53 2016
Sport facility and event management / Thomas J. Aicher, Amanda L. Paule-Koba and Brianna L. Newland - Burlington, MA : Jone and Bartlett Learning, c2016 - xxxiii, 343 pages : color illustrations ; 23 cm.
Includes bibliographical references and index.
Chapter 1. Introduction and History -- Chapter 2. Management Theory -- Chapter 3. Facility Design and Construction -- Chapter 4. Finance and Budgeting -- Chapter 5. Bidding and Planning for Different Events -- Chapter 6. Designing the Event Experience -- Chapter 7. Project Management and Event Implementations -- Chapter 8. Marketing the Facility and Events -- Chapter 9. Consumer Behavior -- Chapter 10. Sponsorship -- Chapter 11. Traditional Revenue Generation in Sport and Recreation -- Chapter 12. Consumer Service -- Chapter 13. Risk Management --Chapter 14. Measurement and Evaluation -- Chapter 15. Sustainability and Legacy.
The book focuses on the major components of both facility and event management planning, financing, marketing, implementation, and evaluation. It integrates theoretical foundations with real world practicality and application to provide the reader with a strong foundation in facility and event management. The authors focus on a range of facilities and events to demonstrate the diversity of the industry, which encompasses recreation, leisure, health and fitness, in addition to the more commonly discussed sport facilities and events.
9781284034790
SPORTS FACILITIES -- MANAGEMENT
GV 401 .A53 2016