Effective fund raising in higher education : ten success stories /

Duronio, Margaret A.

Effective fund raising in higher education : ten success stories / Margaret A. Duronio and Bruce A. Loessin, - San Francisco, California : Jossey-Bass Inc., Publishers, c1991 - xix, 251 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

1. Studying fund-raising effectiveness -- 2. State of the art and by the book: a private research university -- 3. Encouraging long-term relationships and involvement: a public research university -- 4. Not afraid to break the rules: a private doctoral university -- 5. Teams and champions in a decentralized environment: a public doctoral university -- 6. Planning for the long range: a private comprehensive university -- 7. Building on its position as a source of regional pride: a public comprehensive university -- 8. Combining faith and know-how: a private baccalaureate college -- 9. Learning by doing: a public baccalaureate college -- 10. Close and personal: a private two-year college -- 11. Creating networks of dedicated friends: a public two-year college -- 12. Reconsidering the conventional fund-raising wisdom -- 13. Assessing fund-raising effectiveness: questions to start with.

Presents detailed studies of successful fund-raising progams at ten diverse institutions, from private two-year colleges to comprehensive public universities, to provide practical guidance and innovative ideas for creating a successful program or enhancing an existing one in any institution.

1555423604


EDUCATION

LB 2336 .D84 1991