Strategic management : planning for domestic and global competition /
Pearce II, John A.
Strategic management : planning for domestic and global competition / John A. Pearce II and Richard B. Robinsons Jr. - Fourteenth edition - New York : McGraw Hill Education, c2015 - xxi, 450 pages with various pagination : illustrations ; 27 cm
Includes index.
Overview of strategic management -- Strategy formulation -- Strategy implementation, control, and innovation -- Cases
Offers contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. This title has emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street.
9780077862510
STRATEGIC PLANNING
HD 30.28 .P43 2015
Strategic management : planning for domestic and global competition / John A. Pearce II and Richard B. Robinsons Jr. - Fourteenth edition - New York : McGraw Hill Education, c2015 - xxi, 450 pages with various pagination : illustrations ; 27 cm
Includes index.
Overview of strategic management -- Strategy formulation -- Strategy implementation, control, and innovation -- Cases
Offers contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. This title has emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street.
9780077862510
STRATEGIC PLANNING
HD 30.28 .P43 2015