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Marketing /

Ferrell, O. C.

Marketing / O.C. Ferrell, G. Tomas M. Hult and William M. Pride - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - x, 359 pages : illustrations ; 26 cm.

ISBN: 9781285922065

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415 .F47 2013

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