Marketing and business management /

Kumar, Sumit

Marketing and business management / Sumit Kumar - New Delhi, India : Random Publications, c2012 - viii, 264 pages ; 22 cm.

Includes bibliographical references and index.

1. Delivering the customer-focused value -- 2. Customer relationship management -- 3. Outsourcing and globalization -- 4. Depository system and Indian stock market -- 5. Value leadership

9789381421918


MARKETING

HF 5415 .K86 2012