Principles of marketing /
Young, Felina C.
Principles of marketing / Felina C. Young and Cristobal M. Pagoso - First Edition. - Manila, Philippines : Rex Book Store, c2008 - ix, 433 pages ; 23 cm.
Includes bibliographical references and index.
The marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan.
The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity.
9789712350634
MARKETING
HF 5415 .Y66 2008
Principles of marketing / Felina C. Young and Cristobal M. Pagoso - First Edition. - Manila, Philippines : Rex Book Store, c2008 - ix, 433 pages ; 23 cm.
Includes bibliographical references and index.
The marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan.
The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity.
9789712350634
MARKETING
HF 5415 .Y66 2008