Sponsorship in marketing : effective communication through sports, arts, and events /
Cornwell, T. Bettina
Sponsorship in marketing : effective communication through sports, arts, and events / T. Bettina Cornwell - London, United Kingdom : Routledge, c2014 - xiv, 166 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Background basic -- Sponsorship essentials -- Advanced and specialized topics
9780415739801
SPONSORING
HD 59.35 .C67 2014
Sponsorship in marketing : effective communication through sports, arts, and events / T. Bettina Cornwell - London, United Kingdom : Routledge, c2014 - xiv, 166 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Background basic -- Sponsorship essentials -- Advanced and specialized topics
9780415739801
SPONSORING
HD 59.35 .C67 2014