Consumer behavior : in the 21st Century /
Hoyer, Wayne D.
Consumer behavior : in the 21st Century / Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters - Second Edition / Philippine Edition - Singapore : Cengage Learning Asia Pte Ltd, c2013 - xix, 458 pages : illustrations ; 26 cm.
Part 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
9789814441414
CONSUMER BEHAVIOR
HF 5415.3 .H69 2013
Consumer behavior : in the 21st Century / Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters - Second Edition / Philippine Edition - Singapore : Cengage Learning Asia Pte Ltd, c2013 - xix, 458 pages : illustrations ; 26 cm.
Part 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
9789814441414
CONSUMER BEHAVIOR
HF 5415.3 .H69 2013